The start of a fourstar hotel brand, will be designed specifically for business guests the facilities and services with the characteristics of an independent boutique hotel combined with the market positioning a 70 to 75 of the individual business travelers and 15 to 20 of business customers target market of small team. Group’s competitive edge The accommodation industry and
The casino industry, Starwood Group, the world’s major markets have strong brand recognition and leadership position in the pricing. Starwood hotels have good location, mainly in big cities and resorts. Group hotel site selection criteria: history of the development where the region shows that the region’s highend fullservice luxury hotel with a large number, the growth in demand and wellbeing
Of the space available for construction of rice is limited, the price development of this space is quite is expensive. As a highend luxury segment hotel industry’s largest Hotel Group in Starwood hotels strong support for the size of its core marketing and reservation system. Starwood to focus on luxury hotels in the upscale segment the same time, its various
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